How STACK Supports Gen X Contracting’s High-Margin Boutique Service

BLOG GenX Concrete Large 1024x492

Gen X is a concrete contractor providing residential, commercial, and renovation services in Arkansas. For Joe Thompson, President, it’s important to remain a boutique business. With a background at a large GC, Joe is not interested in performing low-margin, high-volume work anymore. In starting Gen X, his goal was to provide exceptional service and to win work not necessarily on price but on value.

“Our customers see what we offer from a service standpoint and our value becomes evident to them. We are there to be a partner and provide a superior product to our competition,” says Joe.

Joe started out with a manual takeoff process. He evaluated several software options, but none were what he needed: he felt he was doing better by hand. Then he found STACK. The platform was easy to learn, and with items and assemblies, takeoff time was cut in half and proficiency and profitability significantly increased.

Success with STACK


Takeoff time cut in half

ICON Accurate 300

Increased accuracy & proficiency

ICON Proposals 300

Bid submissions doubled

ICON Coins 300 150x150

Higher margins supported

“Without STACK I couldn’t bid the number of jobs that I bid with the margin I have. I would have to drop my margin in order to win as many jobs as I win with STACK.”
Joe Thompson
President, Gen X Contracting

Want to learn more about what STACK can do for your business?


Sign up for the STACK Newsletter

Learn tips & best practices to quickly grow your construction business.

Recent Post


How Contractors Can Prepare For a Changing Economy

Since the pandemic began, the construction industry has been inundated with so much doom and gloom surrounding the state of the economy. Recession! Pricing volatility! …

Every Day is Demo Day

Shopping Basket